In a cooperative sustainability certification project with the Queensland Government and DEFRA, a limited offering of Green Tick® Natural certified Damara lamb sold out completely before it became officially available on the market. Independent butcher shops bought the entire schedule in advance. A big win for Damara Lamb, and a great reward for the Queensland State Government and DEFRA's support of this world-first project.
Proof that buyers will purchase clearly labelled and genuinely sustainable products with an obvious and reliable certification brand - Green Tick®.
The full report of this marketing trial is available at Springer: Does Sustainability Sell?