Our purpose is to provide the world with an independent, genuinely green ecolabel that consumers can trust,

and that sustainable operators can use to effectively promote their products and services locally and worldwide.

The world needs an ecolabel that is powerful, obvious, always reliable, and understood by everyone.

The Green Tick® brand provides this with its clear imagery, science-based foundations, and independence.

Our vision is to help human society prosper on our planet by clearly identifying and endorsing

genuinely sustainable products and services with The Ultimate Ecolabel – Green Tick®.