Green Tick Business Case
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This presentation helps provide the commercial case for Green Tick Certification. Market responses to Green Tick Certification are reported formally at Emerald Insight: "Does Sustainability Sell"? Research summary here:
"Sales of certified "Green Tick Sustainable" household cleaners rose 52% with Green Tick Certification, and certified "Green Tick Natural" Australian lamb sold out several weeks prior to becoming available for market."
Green Tick is the only sustainability ecolabel with proven evidence of increased sales following certification.