Green Tick® Compliant with EU and USA Laws and Directives for Green Claims A similar situation applies for products sourced by the USA’s Federal Government agencies. An October 2010 Presidential Directive by President Obama instructed US Federal agencies to ask for carbon footprints on products sold to the Federal Government. These legal moves, added to green requirements from major supermarket chains in Europe and the USA, mean that products with Green Tick® Certification hold the ultimate competitive advantage, said Keith Wood, Business Development Manager of Green Tick® Certification Limited. “Green Tick® is the only government-approved authority that provides independent verification of LCA-based claims for any product or service to ISO standards”, said Mr Wood, “So products with the Green Tick® label are brilliantly placed to maximise market access and sales in the EU and USA.” “Consumers are looking for clear and credible brand from an independent authority to back green claims made by manufacturers,” said Mr Wood, “and Green Tick® is that brand.” The combination of the visually powerful Green Tick® label, and the legally robust independent audit, published for free on the Green Tick® website, provides the ideal green branding solution for both producers and consumers of the world’s resources. Keith Wood 27 June 2011
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