Bumper sales of Green Tick®-certified Ecostore products have led Ecostore to introduce more certified product lines into the market.

Auto dish rinse and toilet cleaner have been added to the range of household cleaning and personal products certified as genuinely sustainable.

A total of 24 Ecostore products are now certified, ranging from laundry powder through to baby shampoo.

This means that Ecostore now offers the widest range of certified sustainable household and personal care products in the world.

Rapidly increasing sales of Ecostore’s “Green Tick®’d” products prove that the ordinary consumer is increasingly motivated to buy sustainable products from reputable suppliers; and that Green Tick® helps consumers to quickly identify certified sustainable products on supermarket shelves.

Marketing Manager from Green Tick, Jeff Kemp says:

“The hard sales evidence and increasing shelf space dedicated to Ecostore’s certified products reinforce what ourselves and Ecostore have always believed; that if consumers are given the right information by clear sustainability branding on a reputable supplier’s products, then certified products will fly out the door.

Ordinary consumers are becoming more and more concerned about environmental issues, and so increasingly will choose sustainably-certified products in preference to others, where they are available.”

Ecostore products are sold in Australia, New Zealand, Korea, and Japan; and are available on-line at www.ecostore.co.nz.

Inquiries about certifying products can be directed to Jeff Kemp at telephone: +64-9-430-8601, e-mail info@greentick.com.

30 June 2006

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